Social media is not going away anytime soon. It can be a huge benefit for companies to use in their marketing mix. Jon Loomer says it best, “the million dollar question asked by many marketers relates to how to increase Facebook Likes. But the key problem should be attacking how you get relevant Facebook Fans. It’s about quality, not quantity!”
Use the marketing assets your organization already has to build your Facebook audience:
Meanwhile utilize the man great features Facebook offers to promote your page to gain more followers inviting friends, coworkers and acquaintances to follow your page. Last but not least consider promoting your page using a paid advertisement. See our infographic for more details and resources.
Email marketing can reach many donors in a cost effective manner. To get started you’ll need to create your list. Then continue building and nurturing your list over time. Measure your email marketing, learning the likes and dislikes of your audience and give them more of what they like to keep them interested and engaged with your organization.
If you’re already engaged with email marketing consider leveraging your email list to build your social media following. Ask your subscribers to like you then you can reach out to them via multiple mediums.
While email is a proven and effective medium without tracking and tweaking you could just be annoying your subscribers and lowering their interest in your organization. HubSpot agrees, “while email has managed to stand the test of time, many marketers have failed to update their strategies since its inception.”
Mail and phone campaigns are still enforced in many businesses as an essential marketing tool. However, it’s usually combined with other marketing efforts for best success.
According to Target Marketing Magazine, “when planned, executed and refined correctly, they (direct mailing) can be a very effective way of gaining visibility with tangible and measurable results.”
Nonprofit organizations often partner more traditional mail and phone campaigns with email and Facebook. We will take a look at those two next in our campaign blog series.
Nonprofit Hub still believes, “for many NPOs (Nonprofit Organizations), saddling up, getting down in the dirt and hitting the phones is still one of the most effective ways to get those donations.”
A good website is a lot like a good microwave. You don’t have to think to use it. Consider the number of times you’ve went over to your in-laws house and had to use their microwave – only to be bested by the beast. You end up accidentally resetting the clock and having to go ask for instructions to simply warm up your coffee.
Great websites are an expectation. Bad websites serve up lukewarm leftovers better off in the dog dish. Is your website up for human consumption? Use these hot buttons to heat up your site: Read More >
Just imagine a carousel slide; how cool would that be? You could slide while spinning in circles- add that to my list of things to invent. Too bad the carousel slides I’m talking about may not be as fun, but they are just as cool. Carousel Slides is an easy-to-use and effective tool for creating a sliding image carousel on your front page. Showcase your photography, products, staff members and more to your website’s audience using Carousel Slides in WordPress.
We’ve made it to the third installment of the Dissecting Google Analytics Reports blog series (woot, woot)! In this post we’ll be taking a look at new vs. returning visitor metrics as displayed in your traffic report.
If you’ve never compared the data for your new and returning website visitors, I suggest taking a stab at it. Reviewing the statistics about the different types of visitors to your site can help you answer questions like:
First things first, log in to your Google Analytics account. Using the menu on the left side of the screen scroll down to Audience and then click on Behavior to reveal more options. From here you can click on New vs. Returning. Once you choose the time frame you want to review, click on the + Add Segment button near the top of the screen, put a checkmark in the New Users and Returning Users boxes, and then hit Apply. Read More >
Welcome to the second installment of our Dissecting Google Analytics Reports blog series. Today we’re focusing on Traffic Sources.
In the first installment we looked at Behavior Flow, and soon we’ll be looking at:
Breaking down the sources of your website traffic is an important feature of your Google Analytics report to understand because it includes some valuable information about your website visitors. Upon reviewing your website traffic sources you’ll be able to answer two central questions:
Welcome to the first installment of our Dissecting Google Analytics Reports blog series focused on Behavior Flow.
Behavior flow is one of the many awesome data sets available to you in your Google Analytics report. Upon reviewing the behavior flow on your website you’ll be able to answer this key question: How do visitors travel through my website?
Knowing the answer to this question is important because it gives you a better idea about the sort of content that attracts visitors to your site (where they are landing) and also indicates at what point visitors become disinterested in your website (where they drop off).
Thanks to everyone who attended our Google Analytics Workshop September 10th. We had a wonderful turnout, with nearly full houses in the morning and lunch sessions and even two attendees from out of state attending our webinar! We hope you learned how to interpret your reports so you can effectively measure marketing efforts, optimize web performance and make informed decisions about content and design. Below is the slide deck from the presentation, let us know if you need help interpreting your data, we can review it together or interpret it for you.
In one of our recent Lunch and Learn workshops, we covered various topics related to writing for the web. One of those topics dealt with figuring out the appropriate length for tweets, Facebook posts and email newsletters, as well as determining how often businesses should be composing messages in these mediums to complement their online marketing strategy. For those of you who were unable to attend the session, we’ve made these need-to-know numbers available for your convenience.
Twitter messages can be a maximum of 140 characters. Remember that this small frame for sharing your content is cut even shorter because it includes the space for links. With this in mind, a 124 character tweet is a safe number to aim for so that nothing gets cut off. Online readers tend to skim through content anyway, so if you catch their attention with a short and sweet tweet, you can link them out to your website or a blog for more information.