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Category Archives: Terminology


millennialMillennial to many of us is a dirty word. It translates into entitlement, laziness, and a lack of communication and life skills. Millennial is even a dirty word to some millennials. Many of us, myself a borderline millennial included, were raised by parents who believed loving us meant giving us all kinds of love, even the tough kind. We are just as annoyed by the slackers, maybe even more so than those of older generations. Researchers and marketers need something to call people born after 1980, so this bad rep is reflected upon everyone. Read More >


Social media is not going away anytime soon. It can be a huge benefit for companies to use in their marketing mix. Jon Loomer says it best, “the million dollar question asked by many marketers relates to how to increase Facebook Likes. But the key problem should be attacking how you get relevant Facebook Fans. It’s about quality, not quantity!”

Use the marketing assets your organization already has to build your Facebook audience:

  • Email your subscribers asking them to like your page.  
  • Put a notice on your website.  
  • Add an invitation to follow you on Facebook in your email signature or digital invoices.
  • Place a sign on your reception desk.
  • Get creative!

Meanwhile utilize the man great features Facebook offers to promote your page to gain more followers inviting friends, coworkers and acquaintances to follow your page.  Last but not least consider promoting your page using a paid advertisement.  See our infographic for more details and resources.

Building Your Facebook Audience Steps


Email marketing can reach many donors in a cost effective manner.  To get started you’ll need to create your list.  Then continue building and nurturing your list over time.  Measure your email marketing, learning the likes and dislikes of your audience and give them more of what they like to keep them interested and engaged with your organization.

If you’re already engaged with email marketing consider leveraging your email list to build your social media following.  Ask your subscribers to like you then you can reach out to them via multiple mediums.

While email is a proven and effective medium without tracking and tweaking you could just be annoying your subscribers and lowering their interest in your organization.  HubSpot agrees, “while email has managed to stand the test of time, many marketers have failed to update their strategies since its inception.”

Email Campaign Steps


Mail and phone campaigns are still enforced in many businesses as an essential marketing tool. However, it’s usually combined with other marketing efforts for best success.

According to Target Marketing Magazine, “when planned, executed and refined correctly, they (direct mailing) can be a very effective way of gaining visibility with tangible and measurable results.”

Nonprofit organizations often partner more traditional mail and phone campaigns with email and Facebook. We will take a look at those two next in our campaign blog series.

Nonprofit Hub still believes, “for many NPOs (Nonprofit Organizations), saddling up, getting down in the dirt and hitting the phones is still one of the most effective ways to get those donations.”

Mail & Phone Campaign Steps

MayeCreate Interns

MayeCreate interns Carley Hummel and Allison Spence.

Interns are a staple in the MayeCreate company culture.  I find myself encouraging more and more of my clients to hire an intern to help with their marketing efforts.  Though many are leery, not knowing where to find an intern with the necessary skills and interests or which tasks interns are capable of handling. Read More >


What can an intern do?

Internship Illustration Interns can do anything from get coffee to marketing tasks, bookkeeping, answer your phone, filing, or you can even have them run errands.  Ultimately any project they have the skills for, entry-level or routine tasks that are easy to train. Unless very well documented, I find super technical tasks (unless they’re going to school for it) are difficult to delegate to interns.  If the task isn’t well documented you can spend the whole summer training the interns to take on the responsibilities and then they leave when school starts – which isn’t the best investment of your time.   I find the best activities for short term interns are specific projects or routine structured activities. At MayeCreate those activities may include: simple site updates, business card and letterhead design, blogging, social media posting, photo editing or illustrations. Read More >

A boat (SEO) heading towards an island (your website).

Marketing ways (boat) steering towards your website (island).

In honor of summer let’s start with an beachy concept: your website is an island.  Your marketing and search engines like Google are like boats, taking people out to your lovely website island.  Without the boats, traffic to the island is slow.  The more boats you have sending people to your website island, the more visitors you’ll have. So what activities constitute as a boat? Let’s talk about a few ways (a.k.a. boats) to float traffic to your site: Read More >


The best blogs speak to someone about something not everyone about everything.

Most companies start blogs in an effort to generate website traffic and start relationships with people (prospects) who are looking for answers.  

Why Blog?

I’ve reviewed multiple studies indicating buyers research for purchase decisions.  Some state as little as 70%, according to Mintel’s American Lifestyles 2015 report, while according to Acuity Groups 2014 State of B2B Procurement Study as many as 94% of buyers research online prior to purchasing.  

Regardless of the percentage it’s common knowledge: People look for answers throughout the buying process and after the sale.  

By answering those questions through a blog you can position yourself as an industry expert and gain trust of potential buyers.  Offering answers to popular questions you can also generate traffic to your website.  Every business wants traffic – it’s directly tied to leads generated from your website.  More leads equal more closed business.  

Go full circle and you realize the first hurtle to generating more leads through your website is generating more traffic to the site.  This goal can be accomplished in a number of ways.  One of which is blogging.   Read More >


As a business or company you may have heard the term “ADA compliant,” but do you really know what it means and how to properly implement it?

The U.S. Department of Justice published the Standards of Accessible Design in September 2010. These standards stated that all electronic information and online technology be accessible to people with disabilities, including computer hardware program software and documentation.

Interactive Accessibility said, “The ADA standards apply to commercial and public entities that have ‘places of public accommodation’ which includes the internet.”

TypingEssentially, the law affects:

  • Americans with disabilities and their friends, families, and caregivers
  • Private employers with 15 or more employees
  • Businesses operating for the benefit of the public
  • All state and local government agencies

Read More >


urlPass the scalpel, please. Oh, wait, wrong jargon… Every job comes with it’s own language, whether it’s being a doctor, lawyer or web designer. It can be intimidating to jump into a new territory, unfamiliar with their ways of the land. So, that’s why we’re here– to help you learn what some may consider the foreign language of web design.

Vocab in Web Design

When we work with a client, it’s inevitable we’ll say a word that makes them tilt their head a little, like a lost, confused puppy. You know the look I’m talking about. Of course our clients’ are able to catch on to our jargon throughout our website building process after a while. It just takes some time to get there.

So, in case you want to prepare for your meeting with us before building your website, brush up on your web design terminology or if you’re just learning it for the fun of it, we’ve got you covered. Read More >

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