So ya know that moment when your coworker asks, “Have you Liked our business Facebook Page yet?” and since you have, you respond with a confident “Yep!” But now that Facebook provides both Like AND Follow options, how do you know what “Yep” even means anymore?
The Facebook Profile is just the default form of a personal Facebook account. Every fifth person in the world has one.
The Facebook Page is essentially a Facebook “Profile” for a business. Although, it’s a completely separate business account it does have to be tied to a personal Profile. Let it be said, there are some “elite” individuals who are a big enough deal to have a Facebook Page rather than a standard Profile. These are mostly actors, musicians, pop-culture figures, etc. But unless you fall into that category you have to have a Profile before you can create a Facebook Page. Read More >
There was a time when everything marketing had to be done by hand or on foot, from creating flyers and cards for direct mail to sending salesman door-to-door. Now, that’s all changed with the evolution of today’s social media platforms.
CompuServe, developed in the 1960s, was the first socializing platform that actually allowed true interaction between users. It was developed to bridge business communication barriers and then released for public use in the 80s.
Here, consumers could access events and news as well as share files and send and receive electronic messages to other users, and although marketers weren’t rushing to advertise via electronic mail, this level of communication was at least a start. Needless to say, email certainly gained marketing momentum in 1978 when Gary Thuerk of Digital Equipment Corporation sent the first-ever mass email to over 400 potential clients. Once it became mainstream, it didn’t take long to become a niche of online marketing all its own. Read More >
Here’s the first question you should ask yourself: is your target audience using social media? If so, you should be too.
Some companies look at social media as just another thing to do on their already overloaded plate. And that’s understandable. However, according to Business 2 Community, 70% of the U.S. population has at least one social media account, and over half have two or more, so the companies who consider social media to be just another chore are missing out on the huge potential to reach their target audience.
While social media isn’t necessarily the be-all end-all for your online marketing efforts, it can play a huge role in getting you real results.
Ultimately, social media gives you the ability to directly connect and interact with prospects and customers. The more integrated you become in the fabric of social media, the more benefits you’ll reap as a result. Read More >
If you’re interested in growing your business, then the answer is YES. Regardless of the size or current success of your company, online marketing has plenty of fruitful options to improve your marketing results.
With online marketing, the world is at your fingertips…No, not literally, because I’m fairly certain that’s not possible. But your access to the world is at your fingertips through a little thing we call the Internet. And with such an easily accessible tool, it’s no wonder companies of all types and sizes are conforming to the online age and harnessing its power to grow. Read More >
The idea of starting a social media campaign can be intimidating. When in reality you may already have the skills you need to be successful on social media, you just don’t know how to apply them. Try a new mind set: instead of thinking “I’m going to start a social media campaign”, think, “I’m going to make new friends.” Making friends is far less scary than social media. You know how to have conversations, give compliments and shake hands. And if you don’t, doing business must be just plain awkward. Here are my 5 secrets to social media success in “friendly” terms: Read More >
Content strategy? Sounds complicated. What in the world is that anyways?
Those are just a few of the thoughts I had in my head when I first heard the term content strategy. So what is it exactly? Everyone has different definitions, but the best one I have found is:
A content strategy is the high-level vision guiding future content development to deliver against a specific business objective.
Ok, what the heck does that mean? I interpret it as taking a specific objective or goal for your business, and planning your content, social media and email marketing to help you achieve that goal. Hopefully that makes a little more sense. We’ll discuss it more throughout, so let’s get to it. Read More >
What was once considered a passing craze among teenagers is now a staple in many marketing plans. If you haven’t made the decision to jump on the social media bandwagon already, chances are good you’re considering it now. Then comes the million dollar hold up question, “Where do I start?” I have business owners ask me this question every day. And every day I give them the same advice I’ll give you. Start small, stay consistent and be yourself. And with a little monitoring the rest will fall into place. Read More >
Social media ads seem to fill our timelines, especially Facebook. I can’t get on there for a couple minutes without seeing at least one, if not two, ads. So if we’re bombarded with them, is it worth it to spend money and use Facebook to promote my company? Heck yes it’s worth it! Research shows 25% of people who see a social ad will respond by visiting the store or website, and between 14-17% will convert by purchasing a product or service.
So how are those people connecting with their target audience? Some ad viewers (myself included) just scroll past ads without giving them two licks of attention. I’ve found the ads I actually read have an interesting photo and a catchy headline. Let’s talk about how to be one of those attention-grabbing, purchase converting ads.
In a Facebook Ad, the headline is shown directly below the photo. While it’s important to have an interesting and engaging photo that relates to your ad, it’s even more important to have a great headline to back it up.
Here are 3 basic rules to follow to write better headlines for Facebook Ads. Read More >
Interns are a staple in the MayeCreate company culture. I find myself encouraging more and more of my clients to hire an intern to help with their marketing efforts. Though many are leery, not knowing where to find an intern with the necessary skills and interests or which tasks interns are capable of handling. Read More >
Interns can do anything from get coffee to marketing tasks, bookkeeping, answer your phone, filing, or you can even have them run errands. Ultimately any project they have the skills for, entry-level or routine tasks that are easy to train. Unless very well documented, I find super technical tasks (unless they’re going to school for it) are difficult to delegate to interns. If the task isn’t well documented you can spend the whole summer training the interns to take on the responsibilities and then they leave when school starts – which isn’t the best investment of your time. I find the best activities for short term interns are specific projects or routine structured activities. At MayeCreate those activities may include: simple site updates, business card and letterhead design, blogging, social media posting, photo editing or illustrations. Read More >