The idea of starting a social media campaign can be intimidating. When in reality you may already have the skills you need to be successful on social media, you just don’t know how to apply them. Try a new mind set: instead of thinking “I’m going to start a social media campaign”, think, “I’m going to make new friends.” Making friends is far less scary than social media. You know how to have conversations, give compliments and shake hands. And if you don’t, doing business must be just plain awkward. Here are my 5 secrets to social media success in “friendly” terms: Read More >
Content strategy? Sounds complicated. What in the world is that anyways?
Those are just a few of the thoughts I had in my head when I first heard the term content strategy. So what is it exactly? Everyone has different definitions, but the best one I have found is:
A content strategy is the high-level vision guiding future content development to deliver against a specific business objective.
Ok, what the heck does that mean? I interpret it as taking a specific objective or goal for your business, and planning your content, social media and email marketing to help you achieve that goal. Hopefully that makes a little more sense. We’ll discuss it more throughout, so let’s get to it. Read More >
What was once considered a passing craze among teenagers is now a staple in many marketing plans. If you haven’t made the decision to jump on the social media bandwagon already, chances are good you’re considering it now. Then comes the million dollar hold up question, “Where do I start?” I have business owners ask me this question every day. And every day I give them the same advice I’ll give you. Start small, stay consistent and be yourself. And with a little monitoring the rest will fall into place. Read More >
Social media ads seem to fill our timelines, especially Facebook. I can’t get on there for a couple minutes without seeing at least one, if not two, ads. So if we’re bombarded with them, is it worth it to spend money and use Facebook to promote my company? Heck yes it’s worth it! Research shows 25% of people who see a social ad will respond by visiting the store or website, and between 14-17% will convert by purchasing a product or service.
So how are those people connecting with their target audience? Some ad viewers (myself included) just scroll past ads without giving them two licks of attention. I’ve found the ads I actually read have an interesting photo and a catchy headline. Let’s talk about how to be one of those attention-grabbing, purchase converting ads.
In a Facebook Ad, the headline is shown directly below the photo. While it’s important to have an interesting and engaging photo that relates to your ad, it’s even more important to have a great headline to back it up.
Here are 3 basic rules to follow to write better headlines for Facebook Ads. Read More >
Interns are a staple in the MayeCreate company culture. I find myself encouraging more and more of my clients to hire an intern to help with their marketing efforts. Though many are leery, not knowing where to find an intern with the necessary skills and interests or which tasks interns are capable of handling. Read More >
Interns can do anything from get coffee to marketing tasks, bookkeeping, answer your phone, filing, or you can even have them run errands. Ultimately any project they have the skills for, entry-level or routine tasks that are easy to train. Unless very well documented, I find super technical tasks (unless they’re going to school for it) are difficult to delegate to interns. If the task isn’t well documented you can spend the whole summer training the interns to take on the responsibilities and then they leave when school starts – which isn’t the best investment of your time. I find the best activities for short term interns are specific projects or routine structured activities. At MayeCreate those activities may include: simple site updates, business card and letterhead design, blogging, social media posting, photo editing or illustrations. Read More >
Construction companies put a lot of thought, time and sweat into what they build, so why not show that off for the world (and other potential customers) to see with a website? Take a look at the following nine trends reoccurring in the industry:
Horizontal designs are a trend in every industry and construction sites are on the bandwagon; they usually entail large horizontal “sections” dividing up the page. A large header photo appears on the screen first, followed by products/services, about/bio and contact information. This makes it essential to scroll down the page to view everything else. It also allows for an overview of the site allowing visitors to easily find what they are looking for.
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If you plan on designing buildings for a living, plan on designing a website to show off your construction capabilities to their fullest. There is no better way to attract new customers than with a killer online presence. Include the following seven elements on your new website to stay competitive in your industry.
Having an area on your website where potential customers can view and validate your work gives you a head up from your competitors. Pictures also give potential customers the ability to be more creative. They may not be able to verbally portray their visions out loud, but they might be able to after viewing other projects that are similar to their own visions. A portfolio gallery is a must have on any website but especially important when trying to market what your commercial construction company is capable of.
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Most companies start blogs in an effort to generate website traffic and start relationships with people (prospects) who are looking for answers.
I’ve reviewed multiple studies indicating buyers research for purchase decisions. Some state as little as 70%, according to Mintel’s American Lifestyles 2015 report, while according to Acuity Groups 2014 State of B2B Procurement Study as many as 94% of buyers research online prior to purchasing.
Regardless of the percentage it’s common knowledge: People look for answers throughout the buying process and after the sale.
By answering those questions through a blog you can position yourself as an industry expert and gain trust of potential buyers. Offering answers to popular questions you can also generate traffic to your website. Every business wants traffic – it’s directly tied to leads generated from your website. More leads equal more closed business.
Go full circle and you realize the first hurtle to generating more leads through your website is generating more traffic to the site. This goal can be accomplished in a number of ways. One of which is blogging. Read More >
Well… not if your blog is self serving, terrible, irrelevant or just copying someone else’s stuff. But if you’re writing quality blog posts, then I stand by my original statement – more is better. Yes, more is better. Here’s the deal. Each blog post is like adding a page to your site, and more pages is better. Here’s why: Read More >