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Category Archives: MayeCreate Musings

05
Jan


Katie Guinn | Social Media & Marketing ManagerHeyo! I’m Katie Guinn, the new Social Media & Marketing Manager at MayeCreate Design.

Wow, that’s a mouthful… But given my role is to fit as much meaning into as few words as possible, I’d say it pretty well sums up what I do.

Since I can remember, I’ve been fascinated with how the mind works, how people communicate, and with effective methods for bridging the gap between the two. I also have a dominant creative streak that I’ve always wanted to incorporate into my career.

That being said, I considered pursuing a career as a Psychologist, but once I was exposed to the vast creative opportunities marketing provides, it occurred to me that marketing is an ideal combination of psychology and creativity in that it incorporates the psychology behind the consumer buying process and applies creative techniques to bringing business’s products and services to those consumers. It’s the best of both worlds, as far as I’m concerned. Read More >

31
Dec

5 Things Marketing Can't Fix

It’s the planning time of year. Which for me means RFP’s and lots of conversations with organizations and businesses attempting to change. Some people have their ducks in a row, they know who they are, where they’re going and have a strategy in place to get there. While others are looking for a solution from me that isn’t something I can provide.

Some prospects I meet think marketing is the fix for all their problems. When the real problem with the organization goes far deeper. It’s something marketing can’t even touch. Throwing marketing dollars at it is just burning money.  

Some companies combine business consulting and marketing expertise but even their process starts with business consulting. No consultant worth their salt would just throw a marketing band-aid at a problem marketing can’t solve.  Read More >

29
Nov

Truth & Transparency in Marketing – a Trend in Messagingtruth-transparency-2

The verdict is in: Generic and dishonest marketing tactics are turning savvy buyers toward companies spreading an individualized message with an honest, human element. “People trust other people not brands,” says Kelsey Meyer, President of Influence & Co., “for this reason it’s important to be open and transparent in your messaging to show the human side of your business.”

Past practices and generational differences perpetuate the shift.

If consumers’ brains could talk while filtering through the messages of advertisers you might hear, “I don’t have to listen if I don’t want to and I don’t believe you anyway.” Advertisers now only have seconds to initiate a relationship.

The average person is assaulted with a barrage of 577 new marketing messages per week. Generation X and Millennials have sifted through marketing messaging at this rate every day of their lives.  As these generations move into buying power they are skeptical at best. As a Generation X-er I’ve grown up with remote controls and the internet, conveniences that have fortified my instinct to ignore and discount advertisements. Because the messages I hear 577 times a week don’t apply to me as a person in the moment I’m in. The advertisements lack the ability to connect, trust and be human. Read More >

24
Nov

thanksgivingfb-01Thanksgiving is a time for everyone to come together and update their family on the new things in their life. I’m only kidding, but it seems as though anyway. If you’re a college student, it’s, “How’s school?” If you’re a parent, it’s, “How little Billy liking kindergarten this year?” If you’re my great grandma, it’s, “Have you fallen lately?”

This year, after all the normal questions are asked, you should impress your family with Thanksgiving knowledge. Read More >

17
Nov

We call a sandwich with ham in the middle a ham sandwich. But when you read a menu, is it the ham that entices you to order the sandwich?marketing-sandwich-2

Here’s what I mean. Which sandwich would you order?

Honey Ham Griller: Thick-sliced honey baked ham, just how your grandma makes it, on buttered Texas toast grilled in a cast-iron pan. Topped with lettuce, tomato slab, caramelized onions and our secret savory honey mustard mayo.

Ham Sandwich: Our signature ham sandwich.

I know which sandwich I’d order. When faced with creating a marketing plan, business owners think strategy: how to market their message, how to generate more website traffic, how to set more appointments, how to make more sales. Your strategy is ham. It’s the meat of the sandwich. But if you jump straight to the meat, you miss the crucial why and what, the details separating your sandwich from others, that support your how. Read More >

15
Nov
How many Interns Does It Take To Open A Box?

How many Interns Does It Take To Open A Box?

A while back there was this box left on the desk the Interns work at. It sat there… maybe a day or two with Samantha, before Monica asked Allison to check the contents to see if the product came out right. She worked on that box a good 5 minutes before enlisting me into the endeavor. I did not do much better.

Eventually, we got it open, our egos bruised but still triumphant over the devil cardboard. The contents of the box were in perfect order and everything turned out great.

Still… It took three Interns before the box was finally opened….Jeeze.

27
Oct

corey-1Hello, my name is Corey Logsdon. I graduated from Columbia College in the spring of 2016 with a Bachelor’s of Science in Graphic Design, and a few months ago I was given the opportunity to come work for MayeCreate as a graphic designer and web developer.

Here at MayeCreate

For me, the thrill of the job will always be in taking the client’s needs and figuring out how to visually answer them. At MayeCreate I get to see firsthand how other designers also apply themselves to that task, and it’s always informative to watch. Everybody at the office is incredible. We all have our quirks – that’s what makes it feel like a family and not some bland corporate office – and we all have our different skills. Sometimes the workload will hint at a slow day, and then something happens, a last-minute revision request from the client or something on a site broke, and it’s all hands on deck for the next five hours. It’s a challenging task and keeps me on my toes, which is helped by a good thermos of coffee and an awesome playlist. Read More >

22
Oct

Online Marketing Lies Exposed

marketing-lies

Just some light office reading of Monica’s article in the Columbia Business Times.

Every Time a client calls scared from a sales pitch from some goober company I’ve never even heard of I feel two things:  First, I feel angry that a company would resort to this type of tactic to generate business.  Then I feel grateful for the relationship I have with my client.  Because they trust me enough to call and talk about their unsettling experience.  

Not everyone is my client though, and not everyone has a marketing person they can trust to sort through the crap and tell it straight.  In an effort to thwart the goobers I’m calling the game so you can too.

You know they’re lying if…

Read More >

20
Oct
columns

Oh, that beautiful view we will never get tired of! Photo by intern Allison Spence

The Border War Rivalry

I’m sure you all remember the infamous Border War rivalry between the Missouri Tigers and the Kansas Jayhawks. The athletic competition between the two schools began in the 1890s when both schools were in the Western Interstate University Football Association. Sports Illustrated even described it as the oldest D1 rivalry west of the Mississippi River in 2011. Every year the Missouri-Kansas football game was held in Kansas City, Missouri to bring in fans from both schools.

How the Mizzou Homecoming Tradition Began

Read More >

15
Oct

millennialMillennial to many of us is a dirty word. It translates into entitlement, laziness, and a lack of communication and life skills. Millennial is even a dirty word to some millennials. Many of us, myself a borderline millennial included, were raised by parents who believed loving us meant giving us all kinds of love, even the tough kind. We are just as annoyed by the slackers, maybe even more so than those of older generations. Researchers and marketers need something to call people born after 1980, so this bad rep is reflected upon everyone. Read More >

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