Web Design Columbia MO

Category Archives: MayeCreate Musings

28
Mar

MayeCreate Design is a preferred MU web vendor!We’re stoked to announce that MayeCreate Design has officially been recognized as one of 11 preferred web vendors for the University of Missouri facilities and departments!

Making the cut was no small feat…

University of Missouri-Columbia, Mizzou, MU, the University…these names are easily recognizable if you’ve been in mid-Missouri long. That’s because it’s Missouri’s largest and most all-inclusive university, one of only 60 in the nation on the list of prestigious members of the Association of American Universities. Since its founding in 1839, Mizzou has been providing higher education and research to a student body and staff that represents all Missouri counties, all 50 states and 120 countries worldwide. Read More >

11
Mar

What the heck does this traffic report mean anyway?

Google Analytics is like a profit and loss report for your website.  It allows you to interpret how visitors interact with your website and gauge it’s success.  Here’s how I sort through a report step by step:

Step 1: Filter for Geographic Location

First, sort your website data by the geographic location of your target market.  Filtering by geographic location is like choosing the report you want to review in QuickBooks. Non-targeted visitor activity skews your data, it doesn’t reflect the behavior of the visitors you’re looking to work with.   Read More >

07
Feb

In January 2016, we introduced Rebecca Thomas to you as one of our interns. This past December, she graduated Cum Laude from Stephens College with a major in Strategic Communication & Integrated Marketing and we’re SO PROUD to announce that she is now officially our full-time designer!

Quick Recap

A Farmington, MO native, she was always a creative kid who spent the bulk of her free time committed to the arts. She attended a junior college near home and focused her attention on Fine Art, where she studied oil painting, printmaking, illustration, 2D Design, color theory…pretty much anything she could get her hands on. Read More >

02
Feb

A whole bunch of crap.

If the word crap offends you, you might want to get the heck out of here, because there is going to be a whole lot of crap on your screen for the next few minutes.

I need to get this nonsense out in the open, because it’s exasperating. So, this might not be pretty, but it will be therapeutic, especially for those of you who’ve had to deal with crap just like this.

There are people, ah correction, businesses, who are lying, cheating and ultimately selling crap. Those repulsive salesmen are giving a bad name to the industry that feeds my family.

At first, when I heard these horror stories from other business owners, I wanted to stand on a soap box, wag my finger and scream, “Knock that crap off.” Read More >

05
Jan


Katie Guinn | Social Media & Marketing ManagerHeyo! I’m Katie Guinn, the new Social Media & Marketing Manager at MayeCreate Design.

Wow, that’s a mouthful… But given my role is to fit as much meaning into as few words as possible, I’d say it pretty well sums up what I do.

Since I can remember, I’ve been fascinated with how the mind works, how people communicate, and with effective methods for bridging the gap between the two. I also have a dominant creative streak that I’ve always wanted to incorporate into my career.

That being said, I considered pursuing a career as a Psychologist, but once I was exposed to the vast creative opportunities marketing provides, it occurred to me that marketing is an ideal combination of psychology and creativity in that it incorporates the psychology behind the consumer buying process and applies creative techniques to bringing business’s products and services to those consumers. It’s the best of both worlds, as far as I’m concerned. Read More >

31
Dec

5 Things Marketing Can't Fix

It’s the planning time of year. Which for me means RFP’s and lots of conversations with organizations and businesses attempting to change. Some people have their ducks in a row, they know who they are, where they’re going and have a strategy in place to get there. While others are looking for a solution from me that isn’t something I can provide.

Some prospects I meet think marketing is the fix for all their problems. When the real problem with the organization goes far deeper. It’s something marketing can’t even touch. Throwing marketing dollars at it is just burning money.  

Some companies combine business consulting and marketing expertise but even their process starts with business consulting. No consultant worth their salt would just throw a marketing band-aid at a problem marketing can’t solve.  Read More >

29
Nov

Truth & Transparency in Marketing – a Trend in Messagingtruth-transparency-2

The verdict is in: Generic and dishonest marketing tactics are turning savvy buyers toward companies spreading an individualized message with an honest, human element. “People trust other people not brands,” says Kelsey Meyer, President of Influence & Co., “for this reason it’s important to be open and transparent in your messaging to show the human side of your business.”

Past practices and generational differences perpetuate the shift.

If consumers’ brains could talk while filtering through the messages of advertisers you might hear, “I don’t have to listen if I don’t want to and I don’t believe you anyway.” Advertisers now only have seconds to initiate a relationship.

The average person is assaulted with a barrage of 577 new marketing messages per week. Generation X and Millennials have sifted through marketing messaging at this rate every day of their lives.  As these generations move into buying power they are skeptical at best. As a Generation X-er I’ve grown up with remote controls and the internet, conveniences that have fortified my instinct to ignore and discount advertisements. Because the messages I hear 577 times a week don’t apply to me as a person in the moment I’m in. The advertisements lack the ability to connect, trust and be human. Read More >

24
Nov

thanksgivingfb-01Thanksgiving is a time for everyone to come together and update their family on the new things in their life. I’m only kidding, but it seems as though anyway. If you’re a college student, it’s, “How’s school?” If you’re a parent, it’s, “How little Billy liking kindergarten this year?” If you’re my great grandma, it’s, “Have you fallen lately?”

This year, after all the normal questions are asked, you should impress your family with Thanksgiving knowledge. Read More >

17
Nov

We call a sandwich with ham in the middle a ham sandwich. But when you read a menu, is it the ham that entices you to order the sandwich?marketing-sandwich-2

Here’s what I mean. Which sandwich would you order?

Honey Ham Griller: Thick-sliced honey baked ham, just how your grandma makes it, on buttered Texas toast grilled in a cast-iron pan. Topped with lettuce, tomato slab, caramelized onions and our secret savory honey mustard mayo.

Ham Sandwich: Our signature ham sandwich.

I know which sandwich I’d order. When faced with creating a marketing plan, business owners think strategy: how to market their message, how to generate more website traffic, how to set more appointments, how to make more sales. Your strategy is ham. It’s the meat of the sandwich. But if you jump straight to the meat, you miss the crucial why and what, the details separating your sandwich from others, that support your how. Read More >

15
Nov
How many Interns Does It Take To Open A Box?

How many Interns Does It Take To Open A Box?

A while back there was this box left on the desk the Interns work at. It sat there… maybe a day or two with Samantha, before Monica asked Allison to check the contents to see if the product came out right. She worked on that box a good 5 minutes before enlisting me into the endeavor. I did not do much better.

Eventually, we got it open, our egos bruised but still triumphant over the devil cardboard. The contents of the box were in perfect order and everything turned out great.

Still… It took three Interns before the box was finally opened….Jeeze.

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