In January 2016, we introduced Rebecca Thomas to you as one of our interns. This past December, she graduated Cum Laude from Stephens College with a major in Strategic Communication & Integrated Marketing and we’re SO PROUD to announce that she is now officially our full-time designer!
A Farmington, MO native, she was always a creative kid who spent the bulk of her free time committed to the arts. She attended a junior college near home and focused her attention on Fine Art, where she studied oil painting, printmaking, illustration, 2D Design, color theory…pretty much anything she could get her hands on. Read More >
If the word crap offends you, you might want to get the heck out of here, because there is going to be a whole lot of crap on your screen for the next few minutes.
I need to get this nonsense out in the open, because it’s exasperating. So, this might not be pretty, but it will be therapeutic, especially for those of you who’ve had to deal with crap just like this.
There are people, ah correction, businesses, who are lying, cheating and ultimately selling crap. Those repulsive salesmen are giving a bad name to the industry that feeds my family.
At first, when I heard these horror stories from other business owners, I wanted to stand on a soap box, wag my finger and scream, “Knock that crap off.” Read More >
Heyo! I’m Katie Guinn, the new Social Media & Marketing Manager at MayeCreate Design.
Wow, that’s a mouthful… But given my role is to fit as much meaning into as few words as possible, I’d say it pretty well sums up what I do.
Since I can remember, I’ve been fascinated with how the mind works, how people communicate, and with effective methods for bridging the gap between the two. I also have a dominant creative streak that I’ve always wanted to incorporate into my career.
That being said, I considered pursuing a career as a Psychologist, but once I was exposed to the vast creative opportunities marketing provides, it occurred to me that marketing is an ideal combination of psychology and creativity in that it incorporates the psychology behind the consumer buying process and applies creative techniques to bringing business’s products and services to those consumers. It’s the best of both worlds, as far as I’m concerned. Read More >
It’s the planning time of year. Which for me means RFP’s and lots of conversations with organizations and businesses attempting to change. Some people have their ducks in a row, they know who they are, where they’re going and have a strategy in place to get there. While others are looking for a solution from me that isn’t something I can provide.
Some prospects I meet think marketing is the fix for all their problems. When the real problem with the organization goes far deeper. It’s something marketing can’t even touch. Throwing marketing dollars at it is just burning money.
Some companies combine business consulting and marketing expertise but even their process starts with business consulting. No consultant worth their salt would just throw a marketing band-aid at a problem marketing can’t solve. Read More >
The verdict is in: Generic and dishonest marketing tactics are turning savvy buyers toward companies spreading an individualized message with an honest, human element. “People trust other people not brands,” says Kelsey Meyer, President of Influence & Co., “for this reason it’s important to be open and transparent in your messaging to show the human side of your business.”
Past practices and generational differences perpetuate the shift.
If consumers’ brains could talk while filtering through the messages of advertisers you might hear, “I don’t have to listen if I don’t want to and I don’t believe you anyway.” Advertisers now only have seconds to initiate a relationship.
The average person is assaulted with a barrage of 577 new marketing messages per week. Generation X and Millennials have sifted through marketing messaging at this rate every day of their lives. As these generations move into buying power they are skeptical at best. As a Generation X-er I’ve grown up with remote controls and the internet, conveniences that have fortified my instinct to ignore and discount advertisements. Because the messages I hear 577 times a week don’t apply to me as a person in the moment I’m in. The advertisements lack the ability to connect, trust and be human. Read More >
Thanksgiving is a time for everyone to come together and update their family on the new things in their life. I’m only kidding, but it seems as though anyway. If you’re a college student, it’s, “How’s school?” If you’re a parent, it’s, “How little Billy liking kindergarten this year?” If you’re my great grandma, it’s, “Have you fallen lately?”
This year, after all the normal questions are asked, you should impress your family with Thanksgiving knowledge. Read More >
We call a sandwich with ham in the middle a ham sandwich. But when you read a menu, is it the ham that entices you to order the sandwich?
Here’s what I mean. Which sandwich would you order?
Honey Ham Griller: Thick-sliced honey baked ham, just how your grandma makes it, on buttered Texas toast grilled in a cast-iron pan. Topped with lettuce, tomato slab, caramelized onions and our secret savory honey mustard mayo.
Ham Sandwich: Our signature ham sandwich.
I know which sandwich I’d order. When faced with creating a marketing plan, business owners think strategy: how to market their message, how to generate more website traffic, how to set more appointments, how to make more sales. Your strategy is ham. It’s the meat of the sandwich. But if you jump straight to the meat, you miss the crucial why and what, the details separating your sandwich from others, that support your how. Read More >
A while back there was this box left on the desk the Interns work at. It sat there… maybe a day or two with Samantha, before Monica asked Allison to check the contents to see if the product came out right. She worked on that box a good 5 minutes before enlisting me into the endeavor. I did not do much better.
Eventually, we got it open, our egos bruised but still triumphant over the devil cardboard. The contents of the box were in perfect order and everything turned out great.
Still… It took three Interns before the box was finally opened….Jeeze.
Hello, my name is Corey Logsdon. I graduated from Columbia College in the spring of 2016 with a Bachelor’s of Science in Graphic Design, and a few months ago I was given the opportunity to come work for MayeCreate as a graphic designer and web developer.
For me, the thrill of the job will always be in taking the client’s needs and figuring out how to visually answer them. At MayeCreate I get to see firsthand how other designers also apply themselves to that task, and it’s always informative to watch. Everybody at the office is incredible. We all have our quirks – that’s what makes it feel like a family and not some bland corporate office – and we all have our different skills. Sometimes the workload will hint at a slow day, and then something happens, a last-minute revision request from the client or something on a site broke, and it’s all hands on deck for the next five hours. It’s a challenging task and keeps me on my toes, which is helped by a good thermos of coffee and an awesome playlist. Read More >
Every Time a client calls scared from a sales pitch from some goober company I’ve never even heard of I feel two things: First, I feel angry that a company would resort to this type of tactic to generate business. Then I feel grateful for the relationship I have with my client. Because they trust me enough to call and talk about their unsettling experience.
Not everyone is my client though, and not everyone has a marketing person they can trust to sort through the crap and tell it straight. In an effort to thwart the goobers I’m calling the game so you can too.