Archive for the ‘Articles’ Category

Is your image interview ready?  The Columbia Chamber of Commerce Small Business Committee asked me to give a talk on how to assess a businesses marketing look.  They asked:

• Is it time to check your image?
• How does the public see your company?
• Is your marketing look really you?

To answer to those lovely questions I tried to think of a clever way to approach such a vague topic.  It’s all about opinion right?  Seems everyone knows what’s appropriate to wear to an interview for a job in their industry so why can’t they tell what’s appropriate for their business to wear to a job interview?  Here’s my breakdown on the topic.  Enjoy. Read the rest of this entry »

Will blogging help search engines find my website?

YES!  Companies who blog get better search marketing results.   Last August HubSpot.com conducted a survey of 1,531 customers, all small to medium sized businesses.  795 businesses blogged 736 did not.  Those that blog have 55% more visitors to their sites, 97% more inbound links, links from other sites to theirs and 434% more indexed pages, pages recognized and cached by search engines.  Here’s why. Read the rest of this entry »

In recent discussions with business associates I’ve noticed a restlessness in Facebook users.  They feel like it’s too much right now.  And that other users are over using the medium.  Having heard these feelings it came as no surprise that Bnet released an article about the reasons that Facebook’s amazing numbers may not stay that way and may not be all them seem.

We received these tips from the June 2010 Submit Express Newsletter an thought they had some good ideas.  Just wanted to share.
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I’ve been noticing that links to our  clients facebook pages are really long and silly.  Plus as they make updates to the facebook system sometimes those links change and then we have to go out and fix them.  But you have another alternative!  For your facebook page, you have the option to get a static URL.
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Whether you’re prospecting via email or communicating with current client you need to build a list.  Simply putting a sign up link on your website doesn’t cut it for everyone.

Think of how you interact with your current clients or how you prospect for new ones.  These activities are great places to start building your list.   Here’s what I mean.

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Companies and organizations who…

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If numbers are what you need to sway your vote to start an email marketing efforts for your organization you’ve come to the right spot.  Read ‘em and enjoy!
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Despite the reluctance by some organization to include email marketing in their yearly marketing efforts three things are certain.

1. It offers a high return on investment.
2. Email marketing is an easy way to increase traffic to your website.
3. It’s an effective way to stay in contact with past clients.

But what is it exactly?

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I just got a domain name renewal notice in the mail and thought to myself,  didn’t I purchase that domain for 5 years.  Crap, who is my registrar again?  Are you asking yourself these same questions?  Several of our customers have and after a bit of digging we realized the notice they received did not come from their true registrar.

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