Just because you have a giant, diverse email list doesn’t mean that you’re guaranteed email marketing success. The success comes when you re-evaluate emails that get to people and what they do with them, and emails that don’t get to their recipients and why.
The biggest issue with emails is bounce, but not all bounces are the same. For starters, there are soft bounces. These are generally related to technical issues— maybe the email server is not working, an inbox is full or a message is way too big. You might also be rejected as spam or blacklisted by the intended recipient.
But then there’s a hard bounce, which is different in its rejection. You may have sent a note to a nonexistent email address, or you might be completely blocked.
Let’s say your email gets to its intended recipients. If they don’t even look at the email, then it’s almost the same as if your email didn’t get to them at all. Part of what affects open rate is the industry in which you’re focused on. Some professions are simply more focused on opening those messages. And then some people will open their email if you use compelling information about who the email is from and what the subject is. You should also research the very best time to send out your emails, and make sure that you test, test, test— then test some more.
Want to know more about emails and opens and bounces? Use the information in this graphic.
Hello, my name is Corey Logsdon. I graduated from Columbia College in the spring of 2016 with a Bachelor’s of Science in Graphic Design, and a few months ago I was given the opportunity to come work for MayeCreate as a graphic designer and web developer.
For me, the thrill of the job will always be in taking the client’s needs and figuring out how to visually answer them. At MayeCreate I get to see firsthand how other designers also apply themselves to that task, and it’s always informative to watch. Everybody at the office is incredible. We all have our quirks – that’s what makes it feel like a family and not some bland corporate office – and we all have our different skills. Sometimes the workload will hint at a slow day, and then something happens, a last-minute revision request from the client or something on a site broke, and it’s all hands on deck for the next five hours. It’s a challenging task and keeps me on my toes, which is helped by a good thermos of coffee and an awesome playlist. Read More >
Every Time a client calls scared from a sales pitch from some goober company I’ve never even heard of I feel two things: First, I feel angry that a company would resort to this type of tactic to generate business. Then I feel grateful for the relationship I have with my client. Because they trust me enough to call and talk about their unsettling experience.
Not everyone is my client though, and not everyone has a marketing person they can trust to sort through the crap and tell it straight. In an effort to thwart the goobers I’m calling the game so you can too.
I’m sure you all remember the infamous Border War rivalry between the Missouri Tigers and the Kansas Jayhawks. The athletic competition between the two schools began in the 1890s when both schools were in the Western Interstate University Football Association. Sports Illustrated even described it as the oldest D1 rivalry west of the Mississippi River in 2011. Every year the Missouri-Kansas football game was held in Kansas City, Missouri to bring in fans from both schools.
The Communications Center, Inc. helps individuals, organizations and communities improve dialogue and thinking skills so they can work better together. The center offer services in consulting, coaching and facilitating for those struggling to resolve difficult issues and conversations. It was great working with a company who cares about their client’s success as much as we do!
One of the cool features on the Communication Center, Inc.’s Building Dialogue website is the animations. Whenever the mouse is hovering over a button, the colors change. On most buttons it highlights the icon first, and then highlights the words. It’s a quick animation, but it’s all in the details, right?
Does your website need cool animations too, or do you just need a website in general? Contact the team at MayeCreate Design. We believe websites work when good design meets solid functionality. Our web designs always aim for ease of use and clear communication. Check out our portfolio for a look at our other projects and to get your pride on…today.
Millennial to many of us is a dirty word. It translates into entitlement, laziness, and a lack of communication and life skills. Millennial is even a dirty word to some millennials. Many of us, myself a borderline millennial included, were raised by parents who believed loving us meant giving us all kinds of love, even the tough kind. We are just as annoyed by the slackers, maybe even more so than those of older generations. Researchers and marketers need something to call people born after 1980, so this bad rep is reflected upon everyone. Read More >
You need photos of your projects. Let me say it again, YOU NEED TO TAKE PHOTOS OF YOUR PROJECTS! Odds are good you’re walking around with a camera in your pocket at all times…your phone. What’s stopping you from snapping those digital nuggets of gold? I hear all kinds of excuses, most people quite honestly forget. But others are intimidated about taking pictures and not getting good results.
There’s a candy bowl at the front of our office that gets thoroughly abused. It’s sort of impossible to walk past it without grabbing a piece or two on the way in. (It may or may not be empty as of last week though. Which I definitely helped in doing. No shame.) Sugar is important to the creative process. How can you say no?
Our newest e-book is ready for download- build better websites with our Asphalt & Paving E-Book for FREE! This e-book is targeted towards asphalt and paving companies but can be valuable for any trade company wanting to update their website. We provide examples of well designed websites, five website must haves and current asphalt industry website trends. Read More >
Content strategy? Sounds complicated. What in the world is that anyways?
Those are just a few of the thoughts I had in my head when I first heard the term content strategy. So what is it exactly? Everyone has different definitions, but the best one I have found is:
A content strategy is the high-level vision guiding future content development to deliver against a specific business objective.
Ok, what the heck does that mean? I interpret it as taking a specific objective or goal for your business, and planning your content, social media and email marketing to help you achieve that goal. Hopefully that makes a little more sense. We’ll discuss it more throughout, so let’s get to it. Read More >