Blogging is one of MANY ways to promote your business online. Depending on what your marketing goals are, it may be something you’ll want to incorporate into your marketing plan.
Let’s start with your prospects: they’re human (duh), which means they (a) ultimately just want to know things, and (b) they crave entertainment. It’s true, humans love a good story.
Blogging creates an opportunity for you to show people what you know and what you’re about. You can share all of your impressive industry knowledge as well as your big business wins & losses (that’s right–show ‘em you’re not perfect, people appreciate a little humility from time to time). Throwing in the occasional industry rant or musing, good or bad, can create connections between you and your prospects because they see you’re a human with thoughts and emotions.
Doing all of this makes you more present in prospects’ minds, thus making them more likely to turn to you when they need something you can offer. Read More >
Here’s the first question you should ask yourself: is your target audience using social media? If so, you should be too.
Some companies look at social media as just another thing to do on their already overloaded plate. And that’s understandable. However, according to Business 2 Community, 70% of the U.S. population has at least one social media account, and over half have two or more, so the companies who consider social media to be just another chore are missing out on the huge potential to reach their target audience.
While social media isn’t necessarily the be-all end-all for your online marketing efforts, it can play a huge role in getting you real results.
Ultimately, social media gives you the ability to directly connect and interact with prospects and customers. The more integrated you become in the fabric of social media, the more benefits you’ll reap as a result. Read More >
Next Generation Ministries is on a mission: to create opportunities of faith for children, youth and young adults across Missouri. Throughout their 60-year history, they’ve strived to create community leaders, inspire mountaintop faith moments that last, and teach young people to know they’re not alone. It was inspiring to work with such a community-involved group with such a humble mission at heart. Read More >
In January 2016, we introduced Rebecca Thomas to you as one of our interns. This past December, she graduated Cum Laude from Stephens College with a major in Strategic Communication & Integrated Marketing and we’re SO PROUD to announce that she is now officially our full-time designer!
A Farmington, MO native, she was always a creative kid who spent the bulk of her free time committed to the arts. She attended a junior college near home and focused her attention on Fine Art, where she studied oil painting, printmaking, illustration, 2D Design, color theory…pretty much anything she could get her hands on. Read More >
The days of a stagnant brochure style website are gone. Google heavily favors sites publishing new and quality content. As I mentioned in my last article, 2014 State of B2B Procurement study from the Acquity Group, 94 % of business buyers do some type of online research prior to buying. A rockin’ website is not just for fun anymore. And at the current price for developing a site, you don’t just need a website that’s fluffy and pretty–you need a website you can put to work.
I realize putting your site to work is still rather vague, despite those three illuminating points above, it’s not easy to your mind around. Let’s take a look at some examples of how your website can work for you. Read More >
If the word crap offends you, you might want to get the heck out of here, because there is going to be a whole lot of crap on your screen for the next few minutes.
I need to get this nonsense out in the open, because it’s exasperating. So, this might not be pretty, but it will be therapeutic, especially for those of you who’ve had to deal with crap just like this.
There are people, ah correction, businesses, who are lying, cheating and ultimately selling crap. Those repulsive salesmen are giving a bad name to the industry that feeds my family.
At first, when I heard these horror stories from other business owners, I wanted to stand on a soap box, wag my finger and scream, “Knock that crap off.” Read More >
Farmland Consultants LLC’s primary focus is to pair investment grade agricultural opportunities with investors, both national and international, for all asset types from grain to permanent crop and the supporting facilities and assets that go with it. They take pride in truly listening to their clients’ needs, whether they’re buyers or sellers. Like us, they’re not in the business of wasting anyone’s time, which was what made it so amazing to work with them on their new website.
Read More >
If you’re interested in growing your business, then the answer is YES. Regardless of the size or current success of your company, online marketing has plenty of fruitful options to improve your marketing results.
With online marketing, the world is at your fingertips…No, not literally, because I’m fairly certain that’s not possible. But your access to the world is at your fingertips through a little thing we call the Internet. And with such an easily accessible tool, it’s no wonder companies of all types and sizes are conforming to the online age and harnessing its power to grow. Read More >
Inbound Marketing is an approach to marketing that centers around nurturing leads through the buying cycle in correlation with where prospects reside in their respective buying processes.
Digital Marketing is broad term that encompasses online marketing and also includes digital mediums like video or digital billboards, which don’t necessarily have to be delivered online.
Online Marketing, also known as internet marketing, speaks specifically to building a brand and attracting prospects to your business via Internet-based tactics (i.e. website, blog, social media, etc) Read More >
Heyo! I’m Katie Guinn, the new Social Media & Marketing Manager at MayeCreate Design.
Wow, that’s a mouthful… But given my role is to fit as much meaning into as few words as possible, I’d say it pretty well sums up what I do.
Since I can remember, I’ve been fascinated with how the mind works, how people communicate, and with effective methods for bridging the gap between the two. I also have a dominant creative streak that I’ve always wanted to incorporate into my career.
That being said, I considered pursuing a career as a Psychologist, but once I was exposed to the vast creative opportunities marketing provides, it occurred to me that marketing is an ideal combination of psychology and creativity in that it incorporates the psychology behind the consumer buying process and applies creative techniques to bringing business’s products and services to those consumers. It’s the best of both worlds, as far as I’m concerned. Read More >