We’re stoked to announce that MayeCreate Design has officially been recognized as one of 11 preferred web vendors for the University of Missouri facilities and departments!
University of Missouri-Columbia, Mizzou, MU, the University…these names are easily recognizable if you’ve been in mid-Missouri long. That’s because it’s Missouri’s largest and most all-inclusive university, one of only 60 in the nation on the list of prestigious members of the Association of American Universities. Since its founding in 1839, Mizzou has been providing higher education and research to a student body and staff that represents all Missouri counties, all 50 states and 120 countries worldwide. Read More >
Here’s a company with a purpose that we can really relate to: Simon Oswald Architecture. In 1987, this company was founded on the principle that architecture & interior design are fundamentally connected, so when working with their clients, they strive to create a structure that fits their functional requirements as well as their desired image. It’s obvious why we loved working with them so much, isn’t it? We pride ourselves in doing the same with web design! Read More >
The mission at Williams & Associates Eyecare & Eyedentity Eyewear is to ensure healthy vision for all of their patients. They have a staff of experts who strive to provide the most convenient and cost-effective optometry care possible in Columbia, MO. Their goal in providing great customer service is to meet patients’ exact needs and preferences, not throw them a sales pitch. It was empowering to work with a team who strives more for quality of service rather than quantity of dollars made. Read More >
Their tagline says it all! Since 1995, this full-service electrical contractor has been providing quality expertise and service to businesses in Missouri, small to large, taking on even the most unusual projects and solving the most complex electrical problems. Their overriding goal is to be the best electrical service contractor around, which only motivated us even more to work with them in designing and building their new online home! Read More >
Does your target market spend a lot of time online?
If you’re able to give a confident YES to this question, then it’s safe to say your business could absolutely benefit from online advertising.
If you’re not sure who your target market is or how much time they spend surfing the web, you may need to take a step back a do a bit of market research. Consider doing some Generational marketing research start to get an idea.
I realize simply knowing your prospects are online isn’t enough to know for sure if online marketing is ideal for your business. You may have to dig deeper for that, but overall, online advertising definitely has it’s perks. Read More >
So ya know that moment when your coworker asks, “Have you Liked our business Facebook Page yet?” and since you have, you respond with a confident “Yep!” But now that Facebook provides both Like AND Follow options, how do you know what “Yep” even means anymore?
The Facebook Profile is just the default form of a personal Facebook account. Every fifth person in the world has one.
The Facebook Page is essentially a Facebook “Profile” for a business. Although, it’s a completely separate business account it does have to be tied to a personal Profile. Let it be said, there are some “elite” individuals who are a big enough deal to have a Facebook Page rather than a standard Profile. These are mostly actors, musicians, pop-culture figures, etc. But unless you fall into that category you have to have a Profile before you can create a Facebook Page. Read More >
Google Analytics is like a profit and loss report for your website. It allows you to interpret how visitors interact with your website and gauge it’s success. Here’s how I sort through a report step by step:
First, sort your website data by the geographic location of your target market. Filtering by geographic location is like choosing the report you want to review in QuickBooks. Non-targeted visitor activity skews your data, it doesn’t reflect the behavior of the visitors you’re looking to work with. Read More >
There was a time when everything marketing had to be done by hand or on foot, from creating flyers and cards for direct mail to sending salesman door-to-door. Now, that’s all changed with the evolution of today’s social media platforms.
CompuServe, developed in the 1960s, was the first socializing platform that actually allowed true interaction between users. It was developed to bridge business communication barriers and then released for public use in the 80s.
Here, consumers could access events and news as well as share files and send and receive electronic messages to other users, and although marketers weren’t rushing to advertise via electronic mail, this level of communication was at least a start. Needless to say, email certainly gained marketing momentum in 1978 when Gary Thuerk of Digital Equipment Corporation sent the first-ever mass email to over 400 potential clients. Once it became mainstream, it didn’t take long to become a niche of online marketing all its own. Read More >
Blogging is one of MANY ways to promote your business online. Depending on what your marketing goals are, it may be something you’ll want to incorporate into your marketing plan.
Let’s start with your prospects: they’re human (duh), which means they (a) ultimately just want to know things, and (b) they crave entertainment. It’s true, humans love a good story.
Blogging creates an opportunity for you to show people what you know and what you’re about. You can share all of your impressive industry knowledge as well as your big business wins & losses (that’s right–show ‘em you’re not perfect, people appreciate a little humility from time to time). Throwing in the occasional industry rant or musing, good or bad, can create connections between you and your prospects because they see you’re a human with thoughts and emotions.
Doing all of this makes you more present in prospects’ minds, thus making them more likely to turn to you when they need something you can offer. Read More >
Here’s the first question you should ask yourself: is your target audience using social media? If so, you should be too.
Some companies look at social media as just another thing to do on their already overloaded plate. And that’s understandable. However, according to Business 2 Community, 70% of the U.S. population has at least one social media account, and over half have two or more, so the companies who consider social media to be just another chore are missing out on the huge potential to reach their target audience.
While social media isn’t necessarily the be-all end-all for your online marketing efforts, it can play a huge role in getting you real results.
Ultimately, social media gives you the ability to directly connect and interact with prospects and customers. The more integrated you become in the fabric of social media, the more benefits you’ll reap as a result. Read More >