Email marketing can reach many donors in a cost effective manner. To get started you’ll need to create your list. Then continue building and nurturing your list over time. Measure your email marketing, learning the likes and dislikes of your audience and give them more of what they like to keep them interested and engaged with your organization.
If you’re already engaged with email marketing consider leveraging your email list to build your social media following. Ask your subscribers to like you then you can reach out to them via multiple mediums.
While email is a proven and effective medium without tracking and tweaking you could just be annoying your subscribers and lowering their interest in your organization. HubSpot agrees, “while email has managed to stand the test of time, many marketers have failed to update their strategies since its inception.”