Mail and phone campaigns are still enforced in many businesses as an essential marketing tool. However, it’s usually combined with other marketing efforts for best success.
According to Target Marketing Magazine, “when planned, executed and refined correctly, they (direct mailing) can be a very effective way of gaining visibility with tangible and measurable results.”
Nonprofit organizations often partner more traditional mail and phone campaigns with email and Facebook. We will take a look at those two next in our campaign blog series.
Nonprofit Hub still believes, “for many NPOs (Nonprofit Organizations), saddling up, getting down in the dirt and hitting the phones is still one of the most effective ways to get those donations.”