If someone overheard Monica and I searching for a font for a design they would be quite entertained:

“No, gross, that one’s nasty.”

“That one! It’s, like…..halfway between feminine and masculine.”

“Yeah! It’s clean and tidy, easy on the eyes.”

We’re font lovers. I genuinely get excited when I’m asked to find a font for a project another designer is working on. (I’m not even going to tell you how many fonts I have on my computer at home… Let’s just say I’m addicted.)

We’ve previously explained the basic styles. We’ve given you the resources to find awesome fonts. We’ve encouraged you to consider them when designing a logo. Heck, we even have an e-book about fonts! (And logos, too, if that’s your thing.)

But today…

Let’s Talk Font Feelings (Ew, Feelings!)

With thousands of fonts out there, there are plenty of styles for you to choose from. But styles aside, what about the feeling a font can portray? Some fonts feel masculine and sturdy, they’re dominating and really grab your attention. Others are soft and flowing, creating a more feminine feel. We’re going to visit masculine, feminine, childish, casual and trending fonts while looking at examples of serif, sans serif, handwritten and script styles of each. Don’t be afraid of your emotions, fonts are fun!

Trending Fonts

Font trends change constantly, but I will say that I am a BIG fan of the current trending fonts. They make me say, “Yeah!” When perusing the Most Popular fonts on FontSquirrel, I found the common thread:

It appears block sans serifs are in style, whether thick or super thin; if there are popular serifs they’re SUPER serifs, curly and whimsical. Say “Goodbye!” to traditional serifs.

Sans Serif

Trending FontSerif

Trending FontScript

Trending Font

Handwritten

Trending Font

Feminine

I think it’s common to associate feminine fonts with loopy, curly, flowing styles. But not all feminine fonts scream “I’m girly!” Personally, I think the following fonts have a feminine feel without having heart-dotted “i”s.

Sans Serif

Feminine Font

To me, this font feels just like The Roaring 20s fashion. I think it’s the hard-angled “e”.

Serif

feminine_serif

The delicate serifs of this font carry a certain elegance.

Script

Feminine Font

Not all feminine feeling scripts have to be super loopy.

Handwritten

Feminine Font

I can see a modern business woman writing like this.

Masculine

Not all masculine fonts have to be super bold, hard edged or loud. Some simple, easy fonts can feel masculine, too.

Sans Serif

Masculine Font

I think what keeps this font with it’s masculine feel is the narrowness and height of the circular letters.

Serif

Masculine Font

For a more masculine serif, look for serifs that are more straight and less curvy or calligraphy-like.

Script

Masculine Font

While this script is semi-loopy, the hard, short strokes of the other letters keep it’s masculine feel.

Handwritten

Masculine Font

Well, now this font does feel totally masculine.

Childish

When we think of childish fonts, I’m sure crayon-style fonts come to mind, probably in red, blue and yellow. But what about fonts that go into children’s books? They have to be legible, yet have a fun sort of quality. Here are some sample childish fonts that are a happy medium.

Sans Serif

Childish Font

The slightly winged-out serifs on this font give a playful, childish look.

Serif

Childish Font

Can’t you see this in a children’s book?

Script

Childish Font

While this is obviously not a child’s handwriting, it does have a youthful feel.

Handwritten

Childish Font

Doesn’t this bring you right back to grade school??

Casual

To me, casual fonts are just….there. They’re unpretentious, not trying to say much (no pun intended). They’re good, reliable sturdy fonts that serve a number of purposes.

Sans Serif

Casual Font

This font is a nice, simple, yet bold sans serif.

Serif

Casual Font

While this font would be considered “fun,” it’s still a simple serif…just with a little sketch to it.

Script

Casual Font

This would be your typical easy script.

Handwritten

Casual Font

This font is good for a simple handwritten font.

 

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