If someone overheard Monica and I searching for a font for a design they would be quite entertained:
“No, gross, that one’s nasty.”
“That one! It’s, like…..halfway between feminine and masculine.”
“Yeah! It’s clean and tidy, easy on the eyes.”
We’re font lovers. I genuinely get excited when I’m asked to find a font for a project another designer is working on. (I’m not even going to tell you how many fonts I have on my computer at home… Let’s just say I’m addicted.)
We’ve previously explained the basic styles. We’ve given you the resources to find awesome fonts. We’ve encouraged you to consider them when designing a logo. Heck, we even have an e-book about fonts! (And logos, too, if that’s your thing.)
With thousands of fonts out there, there are plenty of styles for you to choose from. But styles aside, what about the feeling a font can portray? Some fonts feel masculine and sturdy, they’re dominating and really grab your attention. Others are soft and flowing, creating a more feminine feel. We’re going to visit masculine, feminine, childish, casual and trending fonts while looking at examples of serif, sans serif, handwritten and script styles of each. Don’t be afraid of your emotions, fonts are fun!
Font trends change constantly, but I will say that I am a BIG fan of the current trending fonts. They make me say, “Yeah!” When perusing the Most Popular fonts on FontSquirrel, I found the common thread:
It appears block sans serifs are in style, whether thick or super thin; if there are popular serifs they’re SUPER serifs, curly and whimsical. Say “Goodbye!” to traditional serifs.
I think it’s common to associate feminine fonts with loopy, curly, flowing styles. But not all feminine fonts scream “I’m girly!” Personally, I think the following fonts have a feminine feel without having heart-dotted “i”s.
Not all masculine fonts have to be super bold, hard edged or loud. Some simple, easy fonts can feel masculine, too.
When we think of childish fonts, I’m sure crayon-style fonts come to mind, probably in red, blue and yellow. But what about fonts that go into children’s books? They have to be legible, yet have a fun sort of quality. Here are some sample childish fonts that are a happy medium.
To me, casual fonts are just….there. They’re unpretentious, not trying to say much (no pun intended). They’re good, reliable sturdy fonts that serve a number of purposes.