An aesthetically pleasing layout is important for any business to aim for when developing and designing their website. Sometimes your website is the first impression someone gets of your brand. When it comes to companies in the science and technology industry, there are 6 web design MUST haves to keep a website on par with the status quo.
When it comes to businesses specializing in science and technology, it’s not always easy to tell what they do just from their name. If you don’t know much about the industry and aren’t familiar with the jargon, you still may not understand what the company does after a first glance. Due to the somewhat complicated nature of science and technology companies, it’s very important for them to include some sort of explanation of their company on the website. If you’re speaking to an audience that is not familiar with your service be sure to use words and phrases that the average person could make sense of in the “About Us” or “Who We Are” section of the website to help visitors comprehend the business’s objectives.
Almost every science and technology company dedicates a portion of their website to a press or news room. A lot of these companies are progressing in their research and making remarkable discoveries on a daily basis. A great way to build awareness about them is to add a report or news update to the company website. These updates keep everyone informed on the latest company news and are a great way to share successes and promote the growth of the business.
For some businesses, it makes sense to simply display a phone number, street address and email address for contact purposes on the website. Science and technology websites can be a little different. A majority of the businesses in this industry tend to opt for a contact form instead of just company contact information. This allows the business gather “must have” information from a contact. Each company’s “must have” information may be different. Some, like the form example above, include check boxes used to determine who the email should be delivered to. Others may need specific information about a service or project to create a bid or determine if the lead if qualified. Asking for the information using an email form makes the viewer aware that you need the information and insures that you receive it.
Horizontal lines and structure, a current design trend, tend to dominate the design of science and technology websites. Using horizontal lines and varying background colors creates easily identifiable sections on each page of the site that are easy to read and not overwhelming. The structure also allows for common sense horizontal navigation and keeps the visitor interested thanks to the breathing room the breakups create in the page layout.
The images found on science and technology websites often focus on objects and new developments as opposed to the people doing the thinking and creating. By highlighting the products and creations that the company as a whole has contributed to on the website, visitors can see the results of company innovation and productivity in the works. The tendency to share images of things not people is not a trend shared across all industries, many industries such as health care, tend to share photos of smiling people to focus on the human element of their business. If your science or technology company provides a people focused product or service don’t be afraid to add photos of people to the site too! Images of your staff in action working on a project can send a powerful message to viewers.
It’s healthy for any company to show pride in what they do. Incorporating sliders into the homepage of science and technology websites is a great way for companies to showcase all of their hard work within a small frame of time and space. The movement of the slider images is an attention grabber and may inspire the visitor to read more about the company’s success stories. The slider can share recent posts or act as a commercial promoting the company’s services. When including moving design elements on a page try to only have one to keep the viewer focused. If you must have two moving objects on a page have one rotating quickly and another rotating two to three times slower to keep viewers from feeling overwhelmed.