Which days do you usually send out marketing emails? Everyday? Every other day? Once a week? Have you ever thought about how your marketing email open rates can be affected by the day you choose to send out the emails?
Based on the results of a recent study by Red Base Interactive, we can narrow down which day of the week people are most likely to open your B2B marketing emails.
Before answering this question, it’s important to understand what open rate actually means. Your open rate is the percentage of recipients who opened and looked at an email. Open rate can be calculated using the following formula:
OPEN RATE = EMAILS OPENED / (EMAILS SENT – BOUNCES)
Red Base Interactive surveyed 6 different companies and ranked each day of the week on a 1 to 5 scale to determine which is the best day to send emails. The ranking system is set up so that “1” represents the best days to send emails and “5” represents the worst days to send B2B marketing emails.
As you can see, Tuesdays received the lowest score (10), followed by Wednesdays (13) as a close second. This means that the best day of the week to get people to open your emails is TUESDAY.
So we know that Tuesdays are the best days for email marketing opens, but why is that? Think about the average business persons’ work week…Mondays are usually pretty hectic. People need to plan out their work week, catch up with their own clients after being home for the weekend, and deal with any work that was left unfinished the previous week. With that in mind, it makes sense that business people would have more time to open emails from other businesses on Tuesdays and Wednesdays once they got through the Monday shuffle. On the other side of the spectrum, Saturdays and Sundays were ranked as the worst days for email marketing opens. When people are at home and out of the office on the weekends, they’re not as concerned about checking their emails, let alone willing to spend their two days of free time worrying about what your company has to offer them. Long story short, let people relax on the weekends and wait for them to get through the always-dreaded Monday before you send out your marketing emails, especially if you are looking to improve your open rates.
We would like to thank Red Base Interactive once again for sharing their research in “The Best Days and Times for Email Marketing” report.[hs_action id=”9513″]