Now that you know the best days for email marketing opens, you may be wondering which days are the best for email marketing click-throughs. But wait a minute, wouldn’t people open and click through an email on the same day at the same time? Not necessarily.

What is the best day for B2B Email Marketing Click-Throughs?

Even though Tuesdays and Wednesdays are the top days for email marketing opens, according to the Red Base Interactive study, those days are not necessarily the best for email marketing click-throughs. The click-through rate is the proportion of subscribers who clicked on one or more links within an email message.Click through rate can be calculated using the following formula:

CLICK THROUGH RATE = TOTAL NUMBER OF CLICKS / EMAILS DELIVERED

Business people receive an overwhelming number of emails on a daily basis, so you are competing for their attention in this arena. What are you to do? Researchers at Red Base Interactive were able to find a correlation between the days of the week an email was sent and the corresponding click-through rates.

The Research:

For this portion of the study, Red Base Interactive applied the a 1 to 5 ranking scheme to the responses of 3 different companies in regards to the best day for email marketing click-throughs. A “1” represents the best day for email marketing click-throughs and a “5” represents the worst day.

Best day of week for email marketing click throughs 3

Image from Red Base Interactive report: The Best Days and Times for Email Marketing

The Reveal:

Scoring a 3, THURSDAYS were concluded to be the best day for email marketing click-throughs. Fridays scored a 6, coming in second place.

Best day of the week for email marketing click-throughs

The Reasoning:

As we mentioned before, just because someone opens an email doesn’t mean they take the time to read through it right then and there. Thinking logically, Thursdays and Fridays are probably good for email marketing click-throughs because later on in the work week is when things tend to calm down, allowing people to take the time to read your emails. If what your business has to offer intrigues the recipient, they will likely have the time to find out more about it at this point in the week. On the flip side, Sundays and Mondays were discovered to be two of the worst days for email marketing click-throughs. This makes sense because people are typically not working in the office on Sundays, so they aren’t going to be browsing your email offers. Mondays are also bad for click-throughs because people are busy getting their own assignments organized for the week. It’s just too early in the week for people to be worrying about your offers.

Keep In Mind:

  1. Click-through rates have to do with how valuable your offering and pitch are. Even if a recipient has time towards the end of the week to click through your marketing emails, if your offer isn’t interesting in the first place, they are going to move on to the next email. Consider experimenting with the quality of content you offer in your marketing emails. Offering low quality content may be influencing your click-through rates more than the day of the week you are choosing to send out the emails
  2. The formula for the best day of the week to get people to click through your emails as reported by Red Base Interactive is representative of the data they collected. However, it’s still important for your business to experiment, track and review to determine the best formula that works for your email marketing efforts. Maybe the clients your business attracts are more likely to click through your emails on a different day than way the study suggests.

We would like to thank Red Base Interactive for the valuable research they shared in “The Best Days and Times for Email Marketing” report.

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