When Flat Branch first approached MayeCreate about logos, there was already an idea waiting in the wings. The Flat Branch office is located near the original MKT Railroad Station and it seemed appropriate to incorporate history into the Flat Branch identity. Hence the original logo: a train. In 2010, after five years of utilizing the train, it was time for something new. Keeping the connection to Columbia and its nature, Flat Branch came to settle upon a new, fresh logo: a tree. To Jim the tree “just made sense.” It opened up a world of emblematic meaning and sound advertising. “Reach for the Branch” is proudly displayed on each side of the Flat Branch building.