All Group Fitness is Columbia’s first facility that offers only fitness classes. No weight machines, treadmills, tracks, pools or courts…just classes. This site is unique due to it’s “spotlight is on you” theater theme. We incorporated the theater feel, also used as the decor in the facility, in the text and in the visuals by using ticket stubs as links, spotlights as the background and a theater marque as the header. We added vibrant purples, greens and oranges to bring flare to the theme and inspire viewers to take the stage and try a class.