We served up bagels and site statistics on Oct. 3.

As a break from our regular Lunch & Learn workshops, we offered a morning Breakfast & Learn for Google Analytics. Attendees took a look Under the Hood of Google Analytics to see if their website was meeting its goals and how to improve if it wasn’t.

Our chief creative officer, Monica Pitts, discussed the benefits of monitoring your site’s analytics. She showed attendees how they can use Google Analytics to evaluate their website use and improve their online marketing.

If you were unable to attend our Under the Hood of Google Analytics workshop, click through or download the PowerPoint below to learn about the changes Google Analytics has made and how to use this powerful tool to measure your marketing efforts, optimize site performance and make informed decisions about website content and design.

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