Email templates are a bit tricky.  Here are some tips:

  • They must be built using tables and have certain requirements that must be done in order for them to display correctly on all computers so keep it simple.
  • Consider starting with a table with three rows, make an image header for the top row and be sure to give it an alt tag so something will display in case the user doesn’t automatically download images in their emails.
  • Use the second row to format your message, I suggest text using inline css styling to format. If you’re not sure how to do this you may consider reading a few tutorials online or buying a book about css styling.  I love the books!  WC3 are the gurus that set the standards http://www.w3.org/
  • If you’d like to include images with your message be sure to format them using a table as well or they may not show up where you want them to.  You can put a table within a table.
  • All images must be placed on a server and absolute sourced.
  • In the bottom row place your contact information and if you’re sending these through your personal email account be sure to tell them how to opt out.

For our mass emails we use Emma, we also offer this service to our clients, as well as building email templates if you need any help with that.  Check out http://www.mayecreate.com/our-specialties/email-marketing/ for more information or contact us for a consultation.

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