Is your image interview ready?  The Columbia Chamber of Commerce Small Business Committee asked me to give a talk on how to assess a businesses marketing look.  They asked:

  • Is it time to check your image?
  • How does the public see your company?
  • Is your marketing look really you?

To answer to those lovely questions I tried to think of a clever way to approach such a vague topic.  It’s all about opinion right?  Seems everyone knows what’s appropriate to wear to an interview for a job in their industry so why can’t they tell what’s appropriate for their business to wear to a job interview?  Here’s my breakdown on the topic.  Enjoy.

Powerpoint Slides Download
Abbreviated Handout Download

Presentation Overview:

  • DO YOUR HOMEWORK
    Know the story you want to tell BEFORE you begin.
  • IRON OR DRY CLEAN YOUR SUIT AND SHIRTS
    At first glance make yourself presentable.
  • DON’T GO OVERBOARD ON ACCESSORIES, KEEP IT SIMPLE
    Less is more, be decisive, don’t confuse your audience.
  • FOREGO THE COLOGNE OR PERFUME
    Don’t over design.
  • MAKE SURE YOU MATCH
    Set the ground rules and follow them.
  • GENTLEMEN, WEAR A CONSERVATIVE TIE
    Fashion trends change, so will your image.

DO YOUR HOMEWORK
Know the story you want to tell BEFORE you begin.

IRON OR DRY CLEAN YOUR SUIT AND SHIRTS
At first glance make yourself presentable.

DON’T GO OVERBOARD ON ACCESSORIES, KEEP IT SIMPLE
Less is more, be decisive, don’t confuse your audience.

FOREGO THE COLOGNE OR PERFUME
Don’t over design.

MAKE SURE YOU MATCH
Set the ground rules and follow them.

GENTLEMEN, WEAR A CONSERVATIVE TIE
Fashion trends change, so will your image.

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