I just got a domain name renewal notice in the mail and thought to myself, didn’t I purchase that domain for 5 years. Crap, who is my registrar again? Are you asking yourself these same questions? Several of our customers have and after a bit of digging we realized the notice they received did not come from their true registrar.
A company by the name of Domain Registry of America has been sending out these types of suspicious notices for years. The notice is portrayed to be a friendly reminder that you’re domain name is about to expire but little do you know it’s a solicitation to get your business so don’t be fooled.
Here’s a sample of what the solicitation looks like. Thanks Scrappybusiness.com!
Also, special thanks to Nick Stamoulis for writing “Domain Registry of America: Don’t be scammed!” a few years back warning us about this scam that still continues to this day. The full article can be found here http://www.searchengineoptimizationjournal.com/2008/03/18/domain-registry/
If you ever have questions about your domain please don’t hesitate to call us!
I just received an interesting notice in the mail from Domain Registry of America. It was real easy for me to identify these schmucks as scam artists, but the average consumer may not find it so easy.
In the top right corner of the mailing are the words “Domain Name Expiration Notice.” Then, below that, there is an 800 number and a web address (www.droa.com). It’s an official looking letter and arrives in an official looking envelope and a return envelope, addressed but not postage paid. The letter begins, “As a courtesy to domain name holders, we are sending you this notification of the domain name registrations that are due to expire in the next few months.”
Some people may not know when their domains expire, but I do. I also know who my domain registrars are and I have no interest in switching. The letter continues:
When you switch today to the Domain Registry of America, you can take advantage of our best savings.
Then the letter tells me when my domain names expire – several months away. But they want me to “Act today!”
First, if I did switch my domain registration to Domain Registry of America, I wouldn’t be saving any money. I’d be losing money; and that’s probably the case with anyone.
I currently pay $10 per year for domain name registration, the going rate. Some web hosts include this fee in their packages. Others offer registration for less than $10. In any case, I’d never pay more than $10. Domain Registry of America wants to charge me $30.00 for one year or $50.00 for two years. And in bright red letters next to the $50.00 price tag are the words “save $10.” Hmmm … by my calculations I’d be losing $15. Nice scam they have going there.
There are probably people who would fall for this. But I’d caution my readers to stay away from these people. After doing a little more research (like a Google search), I discovered that I was not the only person to have been solicited by these people.
Blog.Forret appears in Google as the No. 3 result for the company’s name. The No. 2 listing is the FTC (Federal Trade Commission). On the FTC website, I read:
The Federal Trade Commission has requested that a federal district court enjoin Domain Registry of America, Inc., an Internet domain name re-seller, from making misrepresentations in the marketing of its domain name registration services and require it to pay redress to consumers.
That was 2003. Evidently, these guys have been around a long time. There are 58,400 results on the Google SERP for this company’s name inside quotes. Most of them are negative reactions to DROAs aggressive marketing tactics and its penchant for misrepresentation. The company’s response? Theythreatened to sue a blogger whose blog posts ranked highly for their company name.
Read rest of the article at: http://www.searchengineoptimizationjournal.com/2008/03/18/domain-registry/