Many of you have met EMMA, your online financial assistant. MayeCreate recently met a second Emma, we thought they might be distant relatives but Don and Chris, founders of IaskEmma.com, assure us they’re not. Bummer. The one thing these two ladies do have in common is their superior knowledge in their area of expertise.
We interviewed many candidates for our online email partner and Emma bested the others for several reasons.
We love answering technical questions and want to serve as a resource. We also want you to feel comfortable with your program. We think if you’re at ease with your online work environment you’ll send more emails and not dread the task. That’s good for you and your business.
We believe change is good, but consistency is better. It’s important to brand your emails so every time a recipient opens the message they know it’s from you. This repetition builds trust with your viewers and provides much needed branding.
Most marketing efforts, no matter how well researched are just a guess until the actual results are in. Emma makes finding results easy. Better yet she gathers information that can help you know what sparks EACH viewer’s interest so you can send them more about what they like.
|This is when the real fun begins. As people begin receiving and opening your emails, Emma will begin reporting the activity back to you in real time – all in one extremely handy summary screen.
But the response tracking doesn’t stop there. If 30 people opened, you can click that total and find out who opened and when they did it. Same goes for all response totals, like bounces, clicks, forwards and more.