I wondered, what are these white paper things people are talking about in meetings. A bit out classed I kept my mouth shut and headed to Wikipedia to learn. Here’s what I found:
A white paper is an authoritative report or guide that often addresses problems and how to solve them. White papers are used to educate readers and help people make decisions. They are often used in politics and business.
And more importantly:
Commercial white papers
Since the early 1990s, the term “white paper” has also come to refer to documents used by businesses as a marketing or sales tool. For example, many white papers today reveal the benefits of particular technologies and products.
These types of white papers are almost always marketing communications documents designed to promote a specific company’s solutions or products. As a marketing tool, these papers will highlight information favourable to the company authorizing or sponsoring the paper. Such white papers are often used to generate sales leads, establish thought leadership, make a business case, or to educate customers.
There are three main types of commercial white papers:
- Business-benefits: Makes a business case for a certain technology or methodology
- Technical: Describes how a certain technology works
- Hybrid: Combines high-level business benefits with technical details in a single document
So now we all know! MayeCreate makes white papers!!!
How exciting!
Read more about white papers at: http://en.wikipedia.org/wiki/White_paper
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