For some time now we’ve been investigating the pay-per-click world.  To dive or not to dive we’re not sure.  Many of our clients have taken the plunge and reap the benefits.  This article shares some recent challenges faced by advertisers.  Thought it was educational and something to think about.

If you’re currently advertising this way don’t freak out!  We’re not telling you that you’re in trouble, just a point of conversation to consider and keep a look out for possible false clicks as google will give you credit for them if you dispute them.

Happy reading:

Pay-Per-Click Web Advertisers Combat Costly Fraud

Published: May 13, 2009
The economic downturn has led to an increase in pay-per-click advertising, and in the use of false clicks to make money for the Web sites that carry the ads.
Read full New York Times artical at http://www.nytimes.com/2009/05/13/business/media/13adco.html
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